S H A D O - T H E M E & P R O D U C T

From the ideas and initial sketches, the concept of how a futuristic Martian spacecraft would look, be re-boosted or assisted out of Earth's atmosphere, then look and feel inside were developed for the Mars 2112 restaurant at Broadway & 51st, in New York City.

As an easy access vehicle for the disabled, the electric scooter, was designed as an upgrade from the standard electric wheelchair. Able to be driven on the road, sidewalk or into shops and buildings, with a seat that raised and lowered itself, plus rotated for access, the stylish 4 wheel scooter was an instant success.

As part of an EU study for a very high speed intercontinental city link, the incredibly stable 3 rail design was proposed to be even faster than flying.

During the Beta 97 Project, with the responsibility already established of designing the whole 'feel' for the new vehicle, it was a logical progression to then develop in the same 'fresh' vein, the whole marketing and corporate image side of the new business to compliment the vehicle's appeal. Everything from letterheads, brochures, to the design & detailing of the showroom layout was established.

	In conjunction with Camber and its customers who wish to promote activities within their motorsport or similar depts / divisions, the design of the 'footprint' conscious caricatured vehicles, in conjunction with the existing reliable simulation software, enables a wide range of themes to be explored.

THEMED RIDE VENUE & CORPORATE HOSPITALITY MOBILE SIMULATOR UNITS

Taking the individual simulators or themed simulators, then arranging them in a complete 'entry to exit' themed environment, with viewing galleries, arcades, scoreboards, refreshment areas, merchandising areas etc, creates an ideal environment for museums, theme parks or 'trackside' mobile hospitality units.

	There have been many other projects completed within the broad boundaries of theme and product design. These have included work on the Rosenbauer portable fire-pump for Storz Design, the latest over-head gas fuelled radiant heaters for Ambi-Rad, military radar trailers and simulators. TV and cinema storyboarding for Steiner Film of Munich, plus designs for urban light rail projects for train interiors and exteriors. Themed environments for museums and arcades, plus many designs for display and information consoles, amongst others.