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CAR STYLING & DESIGN

FORD ESCORT RS COSWORTH

FORD ESCORT RS COSWORTH
In one year, from sketches produced for Ford's Motorsport Division early in 1989, the mock-up aerodynamic research vehicle was created,utilising Ford's own Koln windtunnel. From this, the design and clay model were developed and productionised, with input from Ford Styling, plus the creation of all the cadd surfaces, master tooling models and the showcar used for the Escort launch event.


 
MGF CONCEPT STUDY
Under the direction of Rover Special Projects division, the PR3 project was designed and developed as a clay model during the first months of 1991. From this the design for the MGF was created, after some further styling development by Rover.
MGF CONCEPT STUDY

 
ROLLS-ROYCE THEME STUDY
ROLLS-ROYCE THEME STUDY
One of the Genesis Projects for the current Rolls Royce and Bentley saloon car ranges was the SXB programme, designed and developed as a series of clay models during 1990/91. Its key design elements clearly established the shape of the final car.

 

This sketch and the initial clay model, established & developed the concept for the off-road estate derivative of the V70 programme during 1993/4, under direction from Volvo Styling department.
VOLVO V70 XC STUDY

 
BAKRIE B97 MPV BAKRIE B97 MPV
From an initial business study for a new Indonesian corporation, the Beta 97 MPV was fully developed at CAD, on screen, from initial renderings. Clay models of the exterior and interior were developed from the cadd database, presented and approved after only 6 months, and from this the complete engineering programme, prototypes, seating arrangement, corporate identity and marketing strategy for the project, had the vehicle ready for full production in less than 30 months. Unfortunately due to the political turmoil in Indonesia at that time the project was 'mothballed'.

 
L.T.I. TAXI STUDY
During 1992/93 under the direction of London Taxis International, a sketch programme, followed by a series of full size clay models, updated and redeveloped the traditional London black cab, to improve it's build quality, driver ergonomics and disabled passenger access, that contributed to the design of the new TX1 cab.
L.T.I. TAXI STUDY

 
ASTON-MARTIN STUDY ASTON-MARTIN STUDY
During 1991 one of the designs under consideration for the DB7 project was a 6 cylinder development of the Escort Cosworth 4 x 4 platform. The clay model was developed to show how the marque's traditional styling themes could be maintained for this alternative.

 
Over the last 20 years many other car projects, some still secret, others that never saw the light of day have been designed, proposed or developed. In fact too many to fully cover here. However, customers have included manufacturer such as Nissan, Toyota, Daihatsu, Subaru, Prodrive, VW, GM, Daimler-Benz, BMW, Renault, Lada, Perodua & Isuzu.

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e-mail:steve@shado.co.uk